New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market

James A. Downing () and Dan Parrish C.S.C.
Additional contact information
James A. Downing: California State University
Dan Parrish C.S.C.: University of Portland

Chapter Chapter 19 in Management and Marketing of Wine Tourism Business, 2019, pp 371-374 from Springer

Abstract: Abstract This case provides an in-depth look at a winery located at a monastery. Background information is provided to identify approaches for the winery to differentiate itself and to create a sense of authenticity. The decisions for the winery are how to differentiate itself by working within a strategic group and what aspect of the winery should be used to craft authenticity. The purpose of the case is to understand the different ways wineries can gain a competitive advantage.

Keywords: Wine; Authenticity; Differentiation; Competitive advantage; Monastic (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75462-8_19

Ordering information: This item can be ordered from
http://www.springer.com/9783319754628

DOI: 10.1007/978-3-319-75462-8_19

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().