Uncorking the Potential of Wine Language for Young Wine Tourists

Allison Creed () and Peter McIlveen ()
Additional contact information
Allison Creed: University of Southern Queensland
Peter McIlveen: University of Southern Queensland

Chapter Chapter 2 in Management and Marketing of Wine Tourism Business, 2019, pp 25-41 from Springer

Abstract: Abstract Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Indeed, tasting notes may enhance consumers’ experiences of wine. Yet wine language is full of fuzzy concepts. In this chapter, we consider the language used to talk about wine, specifically the humanlike features of wine (e.g., wine is described as honest, sexy, shy, or brooding). We demonstrate that metaphoric language is integral to the experience of wine and influences consumer behaviour. We discuss practical implications for the cellar door experience, and for effective and ethical wine communication. We conclude that metaphoric language is a pedagogical and cultural platform for engaging younger wine tourists in the cellar door experience, which is a significant revenue source for micro, small, and medium wineries.

Keywords: Cellar door experience; Wine communication; Metaphoric language; Young wine tourists (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75462-8_2

Ordering information: This item can be ordered from
http://www.springer.com/9783319754628

DOI: 10.1007/978-3-319-75462-8_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().