Wine Tourists with Children: A Constrained-Based Approach for Untapping a Latent Wine Tourism Market Segment

Marianna Sigala ()
Additional contact information
Marianna Sigala: University of South Australia

Chapter Chapter 6 in Management and Marketing of Wine Tourism Business, 2019, pp 101-126 from Springer

Abstract: Abstract Wine tourism research has solely focused on understanding the motivations and profile of (existing) wine tourists neglecting to investigate the factors constraining a person to become a wine tourist. As wine tourism becomes a popular leisure activity for a great variety of people, there is an urgent need to also identify constraints that may inhibit potential market groups to be converted to wine tourists. Becoming a parent does not mean that you need to stop visiting wineries, and so, people with children may represent a latent wine tourism demand that might be worth targeting. This study adopts a constrained-based approach for investigating the reasons refraining people with children to visit wineries. Findings are collected from residents and tourists in Adelaide and provide useful theoretical and practical insights into the profile of this potential wine tourism market, their motivations to visit wineries as well as the constraints inhibiting them to undertake wine tourism. The chapter concludes by providing ideas for future research as well as suggestions about how wineries can address these constraints for untapping into this overlooked wine tourism market and driving a new demand.

Keywords: Wine tourism demand; Niche market segment; Latent demand; Constraints; Profile; Needs; Requirements (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75462-8_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319754628

DOI: 10.1007/978-3-319-75462-8_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().