Strategic Framework—Build Your Brand

Laura Mattia ()
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Laura Mattia: University of South Florida

Chapter Chapter 10 in Gender on Wall Street, 2018, pp 117-131 from Springer

Abstract: Abstract I was flying home from Madrid to Newark on British Air in the summer of 2000. I had just spent a week reviewing the financial books, records, and projections of Telefónica, S.A. a Spanish multinational broadband and telecommunications provider. I was writing up some notes as I was formulating my opinion on whether Telcordia Technologies should acquire the company.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75550-2_10

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DOI: 10.1007/978-3-319-75550-2_10

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