Product Design Analytics

Steven Chen
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Steven Chen: California State University

Chapter 12 in The Design Imperative, 2019, pp 205-214 from Springer

Abstract: Abstract This chapter examines how managers can quantitatively assess product design outputs. Specifically, the chapter will demonstrate how to implement an award-winning product design scale published in the Journal of Marketing. Following that, the chapter will instruct readers how to segment results from the first survey, using another scale published in the Journal of Consumer Research.

Keywords: Product Design Analysis; Visual Product Aesthetics; Knife Design; True Wants; Target Consumers (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-78568-4_12

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DOI: 10.1007/978-3-319-78568-4_12

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