The Design Studio Approach

Steven Chen
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Steven Chen: California State University

Chapter 4 in The Design Imperative, 2019, pp 55-70 from Springer

Abstract: Abstract Leading institutions such as Pentagram and Stanford University’s D. School have adopted the Design Studio approach to cultivate innovation. The Design Studio approach encourages a structured method that relies on rapid, iterative brainstorming to harvest ideas. This chapter outlines one variation of the Design Studio approach and discusses the science behind the method’s effectiveness in generating ideas.

Keywords: Design Studio; Pentacene; Science Behind; Small And Medium Business Enterprises (SMEs); Nominal Group Technique (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-78568-4_4

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DOI: 10.1007/978-3-319-78568-4_4

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