The Product Life Cycle and Product Design

Steven Chen
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Steven Chen: California State University

Chapter 9 in The Design Imperative, 2019, pp 123-142 from Springer

Abstract: Abstract Many firms’ products fail not because they are poorly designed. They fail because firms do not successfully manage their products over time. This chapter introduces the product life cycle theory, which divides the life of the product into four major stages (Introduction, Growth, Maturity, and Decline) and discusses its design implications. Subsequently, Ansoff’s Growth Matrix is used to illustrate how firms can extend the life of growing and mature products. The chapter leverages Beats Electronics’ design strategy to illustrate the intricacies of the product life cycle.

Keywords: Product Life Cycle Theory; Growth Matrix; coffeeCoffee; Middle Majority; Starbucks (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-319-78568-4_9

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