Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

Enrique Bigné () and Alain Decrop ()
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Enrique Bigné: University of Valencia
Alain Decrop: University of Namur

Chapter Chapter 7 in The Future of Tourism, 2019, pp 131-154 from Springer

Abstract: Abstract Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.

Keywords: Innovation; Postmodernity; Digital technology; Service marketing; Tourist consumers (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-89941-1_7

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DOI: 10.1007/978-3-319-89941-1_7

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