International Strategy

Adriana Calvelli and Chiara Cannavale
Additional contact information
Adriana Calvelli: Parthenope University of Naples
Chiara Cannavale: Parthenope University of Naples

Chapter 2 in Internationalizing Firms, 2019, pp 25-58 from Springer

Abstract: Abstract This chapter explores the different strategic paths that international firms can follow when they enter host markets. Strategy is meant as the result of the external and internal analysis, and through the empirical evidences, we highlight the challenges and new trends connected to the different paths: expansion, diversification, downsizing, and re-focusing. To be competitive, firms need to find the right balance between standardization and adaptation, which is connected also to the kind of coordination international firms develop to guarantee the survival of the system they build cross-countries.

Keywords: International strategy; Diversification; Expansion; Down-sizing; Re-focusing (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-91551-7_2

Ordering information: This item can be ordered from
http://www.springer.com/9783319915517

DOI: 10.1007/978-3-319-91551-7_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().