The Role of Culture in Internationalization

Adriana Calvelli and Chiara Cannavale
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Adriana Calvelli: Parthenope University of Naples
Chiara Cannavale: Parthenope University of Naples

Chapter 6 in Internationalizing Firms, 2019, pp 165-225 from Springer

Abstract: Abstract While internationalizing, firms face a high level of uncertainty, connected to the a lack of knowledge of the foreign market, and to the “soft factors,” which can reduce profitability and create a situation of disadvantage with regard to local or already embedded competitors. The chapter offers a key to understand the importance of market and cultural knowledge, and it explains why firms should the necessity to have culturally competent managers in order to lead international teams, and to adapt products and processes, as well as managerial practices to different markets. The content is based on a post-modern explorative approach aimed at interpreting the knowledge of local culture and values as a key to understand distant markets.

Keywords: Cultural competence; Cultural knowledge; Interculturality; National culture; Entrepreneurial systems (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-91551-7_6

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DOI: 10.1007/978-3-319-91551-7_6

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