Inconsistent Norms in Buyer-Supplier Relations: A Study of Sustainability Introduction in the Textile and Apparel Industry

Ulla Normann Christensen ()
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Ulla Normann Christensen: VIA University College

Chapter 5 in Operations Management and Sustainability, 2019, pp 67-92 from Springer

Abstract: Abstract The chapter explores the set of norms governing the relational exchange between suppliers and buying companies and the changes to these norms brought about by the introduction of sustainability requirements. Norms play a significant role in determining the behavior characteristics in contractual and relational exchanges. The author interviewed 30 suppliers, to shed light on how the introduction of sustainability requirements has affected the applied exchange norms. She found that suppliers have experienced that the behavior of buying companies has become more transactional. The norm set of buying companies has changed and may be separated into two: a previous set of norms and a sustainability-related set of norms.

Keywords: Buyer Company; Sustainability Requirements; exchangeExchange; behaviorBehavior; Sustainability-related Issues (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-93212-5_5

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DOI: 10.1007/978-3-319-93212-5_5

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