Conclusion

John A. Parnell
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John A. Parnell: University of North Carolina at Pembroke

Chapter Chapter 14 in Nonmarket Strategy in Business Organizations, 2019, pp 163-177 from Springer

Abstract: Abstract Nonmarket strategy is a complex phenomenon with links to strategic capabilities, market strategies, and firm performance. The findings presented in the previous ten chapters vary across nations and do not suggest specific prescriptions applicable to all firms, but they underscore a number of important principles. This chapter seeks a way forward by integrating these findings with research and practice.

Keywords: Nonmarket Strategy (NMS); Market Strategy; Marketing Capabilities; North American Free Trade Agreement (NAFTA); National Rifle Association (NRA) (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-93242-2_14

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DOI: 10.1007/978-3-319-93242-2_14

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