Nonmarket Strategy FAQ

John A. Parnell
Additional contact information
John A. Parnell: University of North Carolina at Pembroke

Chapter Chapter 2 in Nonmarket Strategy in Business Organizations, 2019, pp 13-25 from Springer

Abstract: Abstract The previous chapter defined nonmarket strategy and its parameters and explained its increasing prominence. This chapter is organized as an “NMS FAQ” and addresses important practical questions about NMS from a managerial perspective.

Keywords: Nonmarket Strategy (NMS); Advance Collegiate Schools Of Business (AACSB); Nonmarket Issues; Short-term Financial Returns; Corporate Philanthropy (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-93242-2_2

Ordering information: This item can be ordered from
http://www.springer.com/9783319932422

DOI: 10.1007/978-3-319-93242-2_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().