Data Collection and Analysis

John A. Parnell
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John A. Parnell: University of North Carolina at Pembroke

Chapter Chapter 3 in Nonmarket Strategy in Business Organizations, 2019, pp 27-36 from Springer

Abstract: Abstract National differences can have a profound effect on market strategy, NMS, and firm performance. This chapter outlines the approach employed to examine NMS in ten countries and is intended primarily for scholars who wish to understand the approach and methods inherent in the analysis. Indeed, it is important to acknowledge the strengths and shortcomings of any research design. A detailed assessment of statistical tools is beyond the scope of this book, but the most salient issues are presented herein.

Keywords: Nonmarket Strategy; Average Variance Explained (AVE); Cost Leadership Differentiation; Assess Data Quality; validityValidity (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-93242-2_3

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DOI: 10.1007/978-3-319-93242-2_3

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