Marketing New Products

Stig Ottosson ()
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Stig Ottosson: Norwegian University of Science and Technology—NTNU

Chapter Chapter 8 in Developing and Managing Innovation in a Fast Changing and Complex World, 2019, pp 169-211 from Springer

Keywords: Mystery Shopper; Internet Marketing; Content Marketing; Phone Shop; Relationship Marketing (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-94045-8_8

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DOI: 10.1007/978-3-319-94045-8_8

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