Digital Business Model Innovation: Implications for Offering, Platform and Organization

Johan Simonsson () and Mats Magnusson ()
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Johan Simonsson: KTH Royal Institute of Technology
Mats Magnusson: KTH Royal Institute of Technology

Chapter 6 in Digital Business Models, 2019, pp 147-168 from Springer

Abstract: Abstract Simonsson and Magnusson address a range of issues facing original equipment manufacturers (OEMs) using digital technologies as a means for increasing the service part of their offerings. Digitalization enables manufacturing companies to pursue new strategies where various services are bundled with products to support customers in a larger part of their businesses and operations, often referred to as servitization. Such a transition is of interest for OEMs as it allows them to target a bigger area of the customer business and builds closer customer contact. This chapter identifies and explores a number of fundamental challenges related to this type of digital business model innovation, more specifically customer interaction, offer delivery, platform strategies and organization, based on a case study from the Swedish company Husqvarna.

Keywords: Digitalization; Business model; Servitization; Challenge; Case study (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-319-96902-2_6

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