Founder and Stakeholder Interests: Combining Economic and Societal Factors in the Balkan Peninsula

Veneta Andonova, Milena S. Nikolova and Dilyan Dimitrov
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Veneta Andonova: Universidad de Los Andes
Milena S. Nikolova: American University in Bulgaria

Chapter 5 in Entrepreneurial Ecosystems in Unexpected Places, 2019, pp 137-182 from Springer

Abstract: Abstract In this chapter, we use phenomenological analysis to discover how founders’ identity and the associated venture identity interact with investors’ interests in the genesis of ventures that combine private economic interest and societal purpose in the Balkans. There are different ways in which founders make sense of the intended venture in relation to a larger set of norms determined by the private economic versus societal purpose. Successfully financed Balkan ventures with a recognizable societal purpose crystallize their business models and generate both private economic and societal value by balancing founders’ identity and sensemaking and investor interests.

Keywords: Societal Aims; Private Economic Interests; Business Model Innovation Process; Early-stage Ventures; Startup Founders (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-98219-9_5

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DOI: 10.1007/978-3-319-98219-9_5

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