Enhancv

Veneta Andonova, Milena S. Nikolova and Dilyan Dimitrov
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Veneta Andonova: Universidad de Los Andes
Milena S. Nikolova: American University in Bulgaria

Chapter 8 in Entrepreneurial Ecosystems in Unexpected Places, 2019, pp 231-248 from Springer

Abstract: Abstract This case tells the story of Enhancv, a startup founded with the ambition to enable job candidates to build attractive professional profiles that make them stand out and increase their chance of getting a job interview for their desired position. On its path to growth, the company experienced several different challenges: from internal conflicts and team challenges to recruiting a sufficient number of initial users and raising sufficient funds. An interesting milestone in the story is an original viral marketing campaign that creates a lot of buzz around Enhancv and unlocks new market opportunities. A lesson to be learned from this story is the importance of investing in the building of distinctive company culture that creates a strong team spirit and becomes the foundation for successful growth. The case presents the perspective of one of the company founders and one of the angel investors in Enhancv.

Keywords: Angel Investors; Investment Readiness; Founder Conflict; Growth Hacking; Software Development Shop (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-98219-9_8

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DOI: 10.1007/978-3-319-98219-9_8

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