Introduction: Outsourcing Versus Integration, a Key Trade-Off for Wine Companies?

Georges Giraud ()
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Georges Giraud: University Bourgogne Franche-Comté

Chapter 19 in The Palgrave Handbook of Wine Industry Economics, 2019, pp 383-387 from Springer

Abstract: Abstract While outsourcing is considered to be a basic principle of good management for modern companies, it is sparsely applied in the wine industry with respect to the core stage of winemaking, although it is likely to be used for peripheral activities. Given that the majority of wine estates are not loss-producing, the goal of this chapter is to study whether outsourcing or vertical integration of the wine companies is a factor of growth and profitability.

Date: 2019
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DOI: 10.1007/978-3-319-98633-3_19

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