Corporate Banking Strategies: Products, Markets and Channels

Stefano Caselli

Chapter 2 in Strategy and Organization of Corporate Banking, 2005, pp 37-62 from Springer

Keywords: Customer Relationship Management; Segmentation Model; European Bank; National Bank; Universal Bank (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1007/3-540-26747-6_3

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