Multichannel Retailing and Brand Policies

Luca Pellegrini ()
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Luca Pellegrini: Università IULM

A chapter in Consumer Driven Electronic Transformation, 2005, pp 73-90 from Springer

Keywords: Product Category; Store Format; Convenience Store; Private Label; Store Brand (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-27059-1_6

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DOI: 10.1007/3-540-27059-0_6

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