Institutional Design of Mixed-mode Electronic Marketplaces
Marcel Gogolin and
Stefan Klein
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Marcel Gogolin: University of Münster
Stefan Klein: University of Münster
Chapter Chapter 4 in Managing Dynamic Networks, 2006, pp 93-111 from Springer
Abstract:
Abstract Based on a critical reflection of transaction cost economics, the chapter elaborates the notion of institutional design and distinguishes different layers of design. Moreover the notion of governance structures — and subsequently the design framework — is expanded to reflect the specifics of multilevel forms of coordination, in particular mixed-mode electronic marketplaces. Mixed-mode marketplaces encompass different modes of coordination, including network coordination, under the institutional framework of a market. The notion of mixed-mode governance structures will be elaborated as it runs contrary to Williamson’s distinct forms of governance, namely hierarchies, networks (or hybrids), and markets. The chapter concludes with suggestions for institutional design which reflect the competition among markets and other forms of governance.
Keywords: Electronic Marketplaces; Institutions; Marketplace Design (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-32884-1_4
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DOI: 10.1007/3-540-32884-X_4
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