The Essence of Methodology

Jan Jonker () and Bartjan W. Pennink ()
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Jan Jonker: Radboud University Nijmegen (RU)
Bartjan W. Pennink: Faculty of Economics and Business University of Groningen

Chapter Chapter 2 in The Essence of Research Methodology, 2010, pp 21-41 from Springer

Abstract: Abstract This chapter explores the notion of ‘research methodology’. The essence of methodology is structuring one’s actions according to the nature of the question at hand and the desired answer one wishes to generate. Exploration is illustrated by means of a ‘Box of Bricks’ elaborated for closed and open questions. This exploration is structured with the help of the ‘Research Pyramid’ which consists of four levels: research paradigms, research methodology, research method(s) and research techniques. This Pyramid provides the structure for a concise introduction to ‘quantitative’ and ‘qualitative’ research. The chapter concludes with some remarks on research design. Like the introduction, this chapter should be regarded as a mandatory chapter for anyone engaged in setting up a research project.

Keywords: Basic Approach; Quantitative Research; Basic Attitude; Visual Data; Search Behaviour (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-540-71659-4_2

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