University meets economy

Ellen Walther-Klaus

A chapter in Digital Excellence, 2008, pp 1-5 from Springer

Abstract: In Germany, as in the USA, it is becoming more and more apparent that there are numerous advantages to be gained by both sides when the economy and publicly financed research institutes work together. The cooperation ensures that innovative concepts, solutions and products can be tested in the field as early as possible, and both partners can help to make new ideas ready for market: an optimal solution, not only for business and scientist but also for potential customers. However, it is important that there is an intensive dialogue between everyone involved right from the start. These types of partnerships will only come to life if customers, business and research discuss with one another on a regular basis. If companies want to be successful both locally and internationally, then it has become more and more essential that they prove their flexibility in all areas. Their position must not only be permanently reassessed and realigned but changing markets require continuously new products, solutions and concepts. In light of this, it is absolutely essential that specialists from research institutes, universities and businesses work hand in hand. However – as the first projects in Germany have shown – something like this can only be successful when the cooperation between a university and a company is more than a simple exchange of opinions. A partnership such as this is only sustainable when it leads to marketable solutions and products.

Date: 2008
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DOI: 10.1007/978-3-540-72621-0_1

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