SCEM-System to Support the Development of Consumer Promotion

Harald Gerking
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Harald Gerking: DWLogistics GmbH & Co. KG

A chapter in Strategies and Tactics in Supply Chain Event Management, 2008, pp 241-248 from Springer

Abstract: Abstract In 2002, Deutsche Woolworth GmbH & Co. OHG began to launch weekly consumer promotions with varying subjects in the context of a reorganisation process. These promotions comprise about 60 to 120 products respectively, most of which are procured in the Far East. In order to guarantee an on-time delivery to the individual stores, a Supply Chain Event Management System based on internationally standardised codes and message types was introduced.

Keywords: Message Type; United Nations Economic Commission; Navigation Vessel; Fast Ship; Reporting Point (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-73766-7_16

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DOI: 10.1007/978-3-540-73766-7_16

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