Demand Fulfilment and ATP

Christoph Kilger and Herbert Meyr
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Christoph Kilger: J&M Management Consulting AG
Herbert Meyr: Technical University of Darmstadt

Chapter 9 in Supply Chain Management and Advanced Planning, 2008, pp 181-198 from Springer

Abstract: Abstract The planning process that determines how the actual customer demand is fulfilled is called demand fulfillment. The demand fulfillment process calculates the first promise date for customer orders and — thus — strongly influences the order lead-time and the on time delivery.1 In today’s competitive markets it is important to generate fast and reliable order promises in order to retain customers and increase market share. This holds particularly true in an e-business environment: Orders are entered on-line in the e-business front end, and the customer expects to receive a reliable due date within a short time period.

Keywords: Supply Chain; Allocation Rule; Master Plan; Customer Order; Revenue Management (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-74512-9_10

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