Demand Planning of Styrene Plastics

Boris Reuter
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Boris Reuter: axentiv AG

Chapter 23 in Supply Chain Management and Advanced Planning, 2008, pp 431-444 from Springer

Abstract: Abstract The purpose of Demand Planning is to reduce uncertainty about what will be sold to the customer in the future. Improving forecast accuracy leads to economic benefits such as cost cutting by reducing safety stocks and increasing sales by avoiding stock out situations. The case presented describes a Demand Planning implementation using mySAP SCM at an international company in the process industries.

Keywords: Product Family; Data Warehouse; Business Unit; Characteristic Combination; Marketing Plan (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-74512-9_24

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DOI: 10.1007/978-3-540-74512-9_24

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