Demand Planning

Christoph Kilger and Michael Wagner
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Christoph Kilger: J&M Management Consulting AG
Michael Wagner: Paul Hartmann AG, Supply Chain Systems

Chapter 7 in Supply Chain Management and Advanced Planning, 2008, pp 133-160 from Springer

Abstract: Abstract The target of SCM is to fulfill the (ultimate) customer demand (Ch. 1). Customer demand does either explicitly exist as actual customer orders that have to be fulfilled by the supply chain, or it does exist only implicitly as anonymous buying desires (and decisions) of consumers. In the latter case, there is no informational object representing the demand.

Keywords: Forecast Error; Forecast Accuracy; Customer Order; Exponential Smoothing; Safety Stock (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-74512-9_8

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DOI: 10.1007/978-3-540-74512-9_8

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