Business to Business Online Revenue Management

F. Oliveira and R. Rana
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F. Oliveira: Warwick Business School
R. Rana: Warwick Business School

Chapter 17 in Service Chain Management, 2008, pp 239-250 from Springer

Abstract: Abstract With the emergence of the Internet, electronic commerce (e-commerce), revenue management and especially applications that combine both are becoming increasingly an area of innovation for service industries. E-commerce has introduced efficiencies across the service chain and it has allowed improvements to take place within and across organizations. Revenue management when combined with ecommerce and done online not only improves resource management but it can be used as a strategic tool to gain competitive advantage. This chapter examines the current approaches and future trends in these very exciting and promising areas.

Keywords: Price Discrimination; Market Segmentation; Demand Forecast; Differential Price; Online Auction (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-75504-3_17

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DOI: 10.1007/978-3-540-75504-3_17

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