Demand Pricing and Revenue Management

Joern Meissner and A. Strauss
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A. Strauss: Lancaster University

Chapter 8 in Service Chain Management, 2008, pp 109-123 from Springer

Abstract: Abstract What does Revenue Management (RM) mean and how does it work? In which industries is it being practised already? What is the theory underlying RM1? One might have heard the term applied in the context of the airline industry, but how could it be used in other service industries such as telecommunications? Can it be used in organisations of any size? How much effort would be needed to implement it and how complex is the required technology?

Keywords: Service Industry; Service Request; Demand Forecast; Capacity Management; Revenue Management (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-75504-3_8

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