Success in the Consumer Products Market – Understanding Direct Store Delivery

Andreas Otto (), Franz Josef Schoppengerd () and Ramin Shariatmadari ()
Additional contact information
Andreas Otto: University of Regensburg
Franz Josef Schoppengerd: Product Technology Unit Industries, SAP AG
Ramin Shariatmadari: Consumer Industries and Trade,SAP Deutschland AG & Co. KG

Chapter Chapter 1 in Direct Store Delivery, 2009, pp 1-29 from Springer

Abstract: Abstract Direct Store Delivery (DSD) is a business process that manufacturers use to both sell and distribute goods directly to the point of sales or point of consumption including additional product and market related services such as merchandizing, information gathering, or equipment service. This chapter introduces the Global Direct Store Delivery Analysis and reports the major results. It explains and organizes both the logistics and the sales & marketing related motives for companies to use DSD as a mode of distribution. Further on, it presents empirical insights on how companies run DSD. This chapter is geared to lay the terminological and conceptual basis for the reminder of the book and should be used as a starting point to explore the book.

Keywords: Business Process; Consumer Product; Trading Partner; Physical Distribution; Empirical Insight (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77213-2_1

Ordering information: This item can be ordered from
http://www.springer.com/9783540772132

DOI: 10.1007/978-3-540-77213-2_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().