Mobile Solutions for Direct Store Delivery

Wesley Mukai (), Yuri Natchetoi () and Serhan Dagtas ()
Additional contact information
Wesley Mukai: 1SAP Research
Yuri Natchetoi: 2SAP Research
Serhan Dagtas: UALR

Chapter Chapter 16 in Direct Store Delivery, 2009, pp 207-220 from Springer

Abstract: Abstract Mobile phones are increasingly becoming a necessary platform for business applications. This “business mobilization” is driven by technology, IT policy, social trends, as well as business model evolution. DSD is a natural beneficiary of this increasing use of mobile phones as a business platform. This article provides a mobile perspective for future DSD applications and identifies the possible impact of current trends in this field. We show with several examples that multiple use cases for Mobile phone DSD exist today and complement/extend traditional use cases, especially for small to medium businesses. As mobile DSD continues to evolve and new areas such as social marketing and Mobile SOA technology advance, DSD has the potential to extend into new application areas. We foresee that increased home and office use of mobile platforms will complement traditional desktop models and play a major role in the future success of DSD applications.

Keywords: Global Position System; Mobile Phone; Mobile Device; Mobile Application; Customer Relationship Management (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77213-2_16

Ordering information: This item can be ordered from
http://www.springer.com/9783540772132

DOI: 10.1007/978-3-540-77213-2_16

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().