Insights: Getting Closer to Consumers

Andreas Otto ()
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Andreas Otto: University of Regensburg

Chapter Chapter 3 in Direct Store Delivery, 2009, pp 41-41 from Springer

Keywords: Market Research; Consumer Behavior; Supply Chain Management; Retailing Chain; Increase Market Share (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77213-2_3

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DOI: 10.1007/978-3-540-77213-2_3

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