Conceptual Understanding: DSD in the Light of Supplier–Retailer Relationships in the CP Industry

Herbert Kotzab ()
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Herbert Kotzab: Copenhagen Business School

Chapter Chapter 4 in Direct Store Delivery, 2009, pp 43-56 from Springer

Abstract: Abstract DSD is a marketing channel which is used by manufacturers to sell and to distribute goods directly to retail stores bypassing any intermediate logistics system. The paper positions DSD within the framework of marketing channels and shows how relationships between the members of the marketing channels are impacted by DSD.

Keywords: Supply Chain; Channel Format; Marketing Channel; Market Channel; Logistics Service Provider (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-3-540-77213-2_4

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