Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey

Ulrich Sieber
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Ulrich Sieber: Human Resources Commerzbank

Chapter 10 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 117-126 from Springer

Abstract: Abstract Commerzbank has to fulfil many different interests and demands to be able to perform successfully. It is not enough for the Commerzbank to concentrate on excellent products, satisfied shareholders or an exceptionally high quality of service. It rather means to include diverse interest groups, the stakeholders, in an integrated approach.

Date: 2008
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DOI: 10.1007/978-3-540-77430-3_10

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