Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider

Simon Priadko
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Simon Priadko: VimpelCom Group

Chapter 14 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 175-178 from Springer

Abstract: Abstract The VimpelCom Group is one of the largest telecom providers in the Russian and former CIS countries markets. The VimpelCom Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. The VimpelCom Group’s GSM and 3G license portfolio covers a territory with a population of about 250 million. This includes the entire territories of Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange (“NYSE”). VimpelCom’s ADSs are listed on the NYSE under the symbol “VIP”.

Keywords: Customer Relationship Management; Russian Company; Customer Retention; Entire Territory; Touch Point (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77430-3_14

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DOI: 10.1007/978-3-540-77430-3_14

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