A Framework for Social Development Assessment

Daniel Lindgren and John Budd
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Daniel Lindgren: TNS Indonesia
John Budd: UNICEF

Chapter 15 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 179-195 from Springer

Abstract: Abstract Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to the developing world. Countries at all levels of development undertake mass awareness campaigns in order to influence behaviours, as does the private sector.

Keywords: Stakeholder Group; Avian Influenza; Corporate Reputation; Stakeholder Management; Relief Effort (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-77430-3_15

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