The Food Industry: Using TRI*M for Product Improvement

Pavel Holka
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Pavel Holka: Vodafone Czech Republic

Chapter 2 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 9-14 from Springer

Abstract: Abstract Nestlé is the largest food producer in the world, with Nestlé Česko being the largest food producer in both the Czech Republic and Slovakia. There is a wide range of products available on the market, from ice-creams, confectionery, coffee, and cocoa to basic foodstuffs, infant foods, and pet foods.

Keywords: Customer Relationship Management; Competitor Product; Infant Food; Average Recipe; Local Brand (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77430-3_2

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DOI: 10.1007/978-3-540-77430-3_2

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