Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach

Joe Keating and Rosemary Bayman
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Rosemary Bayman: TNS UK

Chapter 6 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 63-76 from Springer

Abstract: Abstract UNITE is the UK’s largest student hospitality company. They build, market and manage student accommodation across the UK. UNITE has invested £1.6 billion in student accommodation and now provides and manages 35,000 student rooms in 110 properties across 30 cities.

Keywords: Customer Satisfaction; Customer Relationship Management; Business Partner; Property Manager; Employee Satisfaction (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-77430-3_6

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