TRI*M: Messe München (Munich Trade Fair) — Fit for the Future

Mirko Arend and Karin Jäger
Additional contact information
Mirko Arend: Messe Müchen GmbH
Karin Jäger: TNS Infratest GmbH

Chapter 7 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 77-87 from Springer

Abstract: Abstract Messe München International (MMI) is one of the leading trade fair companies in the world with some 40 specialist trade fairs for capital goods, consumer goods and new technologies. Among the designated fields of competence are: Building and construction industry Environmental technology Drinks technology Transport and logistics Ceramics Automation and robotics Industrial maintenance Industrial properties Sports equipment and sports fashion Watches and jewellery Tourism Electronics IT and telecommunication Analytics and Life Sciences and craft.

Keywords: Trade Fair; Target Parameter; Customer Retention; Sales Activity; Cooperation Event (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77430-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9783540774303

DOI: 10.1007/978-3-540-77430-3_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().