Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies

Peggy Chaudhry ()
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Peggy Chaudhry: 2039 Bartley Hall

Chapter 11 in The Economics of Counterfeit Trade, 2009, pp 153-165 from Springer

Abstract: Abstract In this chapter, we recommend a specific program firms can employ to protect their IP rights (IPR). The action program includes developing a company-wide IP protection strategy; managing the registration of all copyrights, trademarks and patents in key markets; establishing a brand integrity team; monitoring the marketing of fakes through a central information repository; developing a multipronged action plan; preparing to fight pirates through investigative work in conjunction with local law enforcement and a willingness to take legal action.

Keywords: Supply Chain; Intellectual Property; World Trade Organization; Distribution Channel; Intellectual Property Protection (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-3-540-77835-6_11

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