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Pricing behaviour and the introduction of the euro: evidence from a panel of restaurants

Eugenio Gaiotti and Francesco Lippi

Chapter 3. in The Euro, Inflation and Consumer’s Perceptions, 2008, pp 71-107 from Springer

Abstract: Abstract In the heated debate on the alleged inflationary effects of the introduction of the euro, the Italian media and consumers’ associations frequently reported extraordinary price increases. Among those, the ones recorded by restaurants gave rise to great controversies. According to a survey conducted in an Italian region, one third of citizens blamed restaurants for excessive increases, a percentage second only to the share of respondents who blamed food prices.2 Various newspaper articles reported anecdotal evidence allegedly showing that the cost of a meal in a restaurant or a pizzeria had increased by 80–100 per cent following the introduction of the euro.3 It became almost common wisdom to argue that price setters had taken advantage of the psychological conversion of 1,000 lire into 1 euro, which amounted to a doubling of the price:4 “everybody knows that one euro is now worth 1,000, not 2,000, lire”.5

Date: 2008
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Working Paper: Pricing Behaviour and the Introduction of the Euro: Evidence from a Panel of Restaurants (2005) Downloads
Working Paper: Pricing behavior and the introduction of the euro: evidence from a panel of restaurants (2005) Downloads
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DOI: 10.1007/978-3-540-78370-1_4

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