Balancing Customer and Network Value of Mobile Payment Services

E. Faber and H. Bouwman
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E. Faber: Networked Business group of Telematica Instituut
H. Bouwman: Policy and Management of Delft University of Technology

Chapter 10 in Mobile Service Innovation and Business Models, 2008, pp 191-203 from Springer

Abstract: The challenging aspect of business models is that they require managers to connect and balance various design choices and business model components. Mobile payment services are an interesting case because they have two types of customers, buyers — the people who pay — and merchants — the people who receive the payments. Mobile payment services require service providers to find a balance between the interests of buyers (or end-users), merchants, network providers and financial institutions In this chapter we illustrate how three different mobile payment service providers have tried to position themselves in an emerging mobile payment market. We focus on the connection between the design of the customer value and that of the value network.

Keywords: Financial Institution; Mobile Operator; Near Field Communication; Payment Method; Payment Service (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-79238-3_10

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DOI: 10.1007/978-3-540-79238-3_10

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