Robustness of IPTV Business Models

H. Bouwman, M. Zhengjia, P. Duin and S. Limonard
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H. Bouwman: Policy and Management of Delft University of Technology
M. Zhengjia: Delft University of Technology
P. Duin: Delft University of Technology
S. Limonard: TNO Information and Communication Studies

Chapter 11 in Mobile Service Innovation and Business Models, 2008, pp 205-216 from Springer

Abstract: The final stage in the STOF method is an evaluation of the robustness of the design, for which the method provides some guidelines. For many innovative services, the future holds numerous uncertainties, which makes evaluating the robustness of a business model a difficult task. In this chapter, we apply scenario analysis to assess business model robustness, using digital television services over IP (IPTV) as an example. Before discussing the scenario analysis, we take a look at the discussion surrounding the IP television.

Keywords: Business Model; Internet Protocol; Scenario Analysis; Content Provider; IPTV Service (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-79238-3_11

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DOI: 10.1007/978-3-540-79238-3_11

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