STOF Model: Critical Design Issues and Critical Success Factors

H. Bouwman, E. Faber, E. Fielt, T. Haaker and M. Reuver
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H. Bouwman: Policy and Management of Delft University of Technology
E. Faber: The Networked Business group of Telematica Instituut
E. Fielt: The Networked Business group of Telematica Instituut
T. Haaker: The Networked Business group of Telematica Instituut
M. Reuver: The Information and Communication Technology section of Delft University of Technology

Chapter 3 in Mobile Service Innovation and Business Models, 2008, pp 71-88 from Springer

Abstract: In this chapter we will make the transition towards the design of business models and the related critical issues. We develop a model that helps us understand the causalities that play a role in understanding the viability and feasibility of the business models, i.e. long-term profitability and market adoption. We argue that designing viable business models requires balancing the requirements and interests of the actors involved, within and between the various business model domains. Requirements in the service domain guide the design choices in the technology domain, which in turn affect network formation and the financial arrangements. It is important to understand the Critical Design Issues (CDIs) involved in business models and their interdependencies. In this chapter, we present the Critical Design Issues involved in designing mobile service business models, and demonstrate how they are linked to the Critical Success Factors (CSFs) with regard to business model viability. This results in a causal model for understanding business model viability, as well as providing grounding for the business model design approach outlined in Chap. 5.

Keywords: Business Model; Technology Domain; Critical Success Factor; Service Offering; Customer Retention (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-79238-3_3

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DOI: 10.1007/978-3-540-79238-3_3

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