The Retail Electricity Service Business in a Competitive Environment

Clark W. Gellings
Additional contact information
Clark W. Gellings: Electric Power Research Institute in Palo Alto

Chapter 32 in Handbook Utility Management, 2008, pp 545-558 from Springer

Abstract: Abstract Retail electricity markets continue to change. These changes are driven by restructuring, the advent of competition, and increasing needs to influence the pattern and/or amount of energy use. Branding, attitude and image measurement, and understanding customer preference and behavior are paramount to electric service providers in this new world.

Keywords: retail electricity sales; competition; branding (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-79349-6_32

Ordering information: This item can be ordered from
http://www.springer.com/9783540793496

DOI: 10.1007/978-3-540-79349-6_32

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().