An EM-based Algorithm for Web Mining Massive Data Sets

Maria João Cortinhal () and José G. Dias ()
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Maria João Cortinhal: ISCTE Business School and CIO, Department of Quantitative Methods
José G. Dias: ISCTE Business School and CIO, Department of Quantitative Methods

Chapter 60 in Operations Research Proceedings 2008, 2009, pp 363-368 from Springer

Abstract: Summary This paper introduces the PEM algorithm for estimating mixtures of Markov chains. The application to website users‘ search patterns shows that it provides an effective way to deal with massive data sets.

Keywords: Search Pattern; Average Percentage Deviation; Aggregate Phase; Royal Statistical Society Series; Time Average Percentage (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-00142-0_60

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DOI: 10.1007/978-3-642-00142-0_60

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