Goal and problem-finding systems as requirements for the discovery of decision problems

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: Université de Fribourg LS für Unternehmensführung
Richard Kühn: Universitét Bern Fak. Rechts-/Wirtschaftswissenschaften Inst. Marketing/Unternehmungsführung

Chapter 2 in Successful Decision-making, 2009, pp 17-27 from Springer

Abstract: Goal and problem-finding systems are both important prerequisites for the discovery of decision problems. But they perform different functions, as this chapter will show. An actor has a decision problem only if he or she has at least a vague idea of what might be desirable or of what a situation should be like. A problem is only present if (1) a difference emerges between the desired or the target situation and the current or developing situation, and (2) if this difference appears sufficiently serious to justify intervention by the actor. If more than one starting point or possibility exists for overcoming these differences, the problem can be considered a decision problem. In management science, perceived target situations are called goals. Companies normally have multiple goals, both for the whole company and for individual functions, such as purchasing, production and marketing. These goals together make up the goal system for the business.Goal systems are a necessary prerequisite for discovering decisionproblems.

Keywords: Market Share; Decision Problem; Market Position; Goal System; Single Goal (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-00854-2_3

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DOI: 10.1007/978-3-642-00854-2_3

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