Developing and evaluating options

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: Université de Fribourg LS für Unternehmensführung
Richard Kühn: Universitét Bern Fak. Rechts-/Wirtschaftswissenschaften Inst. Marketing/Unternehmungsführung

Chapter 7 in Successful Decision-making, 2009, pp 91-114 from Springer

Abstract: As Figure 7.1 indicates, Step 3 in our general heuristic decisionmaking procedure is the development of options. The problem-naming in Step 2 provides a basis for the subsequent options. How specific the problem naming is depends on how difficult the problem is and on the capacity of the actor to solve it. There are three possibilities: problem-naming can be so specific that the options are largely predetermined, problem-naming can reveal the decision variables on which the options are based, problem-naming yields no more than very vague clues regarding possible options.

Date: 2009
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DOI: 10.1007/978-3-642-00854-2_8

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