Who’s Driving Your Company?

Gabriel Steinhardt ()
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Gabriel Steinhardt: Blackblot Product Management Expertise™

Chapter Chapter 1 in The Product Manager's Toolkit, 2010, pp 3-7 from Springer

Abstract: Abstract This chapter explores the different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven. Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented with a corresponding corporate strategy that supports such goals. However, closer inspection reveals that many companies often employ product delivery strategies that lead these companies far away from their business objectives.

Keywords: Taxi Driver; Product Concept; Valuable Customer; Driving Element; Core Market (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-04508-0_1

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DOI: 10.1007/978-3-642-04508-0_1

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